About Us
Meet P & L
The Duo Behind First Light Creative
We’re P and L, partners in life, creativity, and business. First Light Creative was born from our shared passion for helping small businesses show up boldly with branding that feels real, resonates deeply, and truly works.
P is the creative spark. She brings web design, graphic design, content strategy, and marketing expertise together with a love for storytelling through design. With a Bachelor of Business and Commerce from Monash University Malaysia and an MBA in Marketing from University Canada West, she blends creative instinct with strong academic grounding.
L is the realist. He is the calm, detail focused visual storyteller with a camera always close by. With experience in customer support and years of freelance photography and videography, he brings both human connection and technical skill. He is also the resident gadget lover and music enthusiast.
We live in Edmonton, Alberta, and when we are not building brands, we are traveling, trying new foods, exploring parks, or relaxing somewhere warm.
Together, we are a small but mighty team with one mission, to help small businesses grow through branding that is creative, strategic, and filled with heart.
Why Work With Us
The First Light Creative Difference
We Understand Your Journey
We are small business owners too, so we understand the late nights, tight budgets, and big dreams. We approach your brand the same way we approach our own, with care, hustle, and heart.
A Direct and Personal Process
There are no middlemen, no account managers, and no surprises. It is just the two of us, listening, creating, and collaborating with you from start to finish.
A Balanced Creative Team
P brings the creativity and vision. L brings the structure and tech knowledge. Together, we balance imagination with strategy, and it shows in the work.
Design That Works Hard
We do not focus only on making things look good. We create branding and content that are thoughtful, user friendly, and results driven. It looks good and works hard.
Your Brand Gets Our Full Effort
Whether you need your first website or a full rebrand, we give it our all. We know how much this matters to you, and it matters to us too.
Here for the Long Run
We are not here for quick wins. We are here to grow with you, support you, and be your creative partner as your business evolves.
From One Dream to a Shared Mission
Our story
We started First Light Creative because we have lived the small business hustle. We know what it feels like to pour your heart into something and want the world to see it the way you do.
That is why we never use cookie cutter solutions. Every brand we create is intentional, thoughtful, and shaped by who you are and where you want to go.
We have worked with amazing people like salon owners, plant lovers, barbers, foodies, builders, and dreamers, and every project reminds us how personal and powerful branding truly is.
Design With Purpose. Strategy With Heart.
Our Vision
Our mission is to empower small businesses in Edmonton and nearby communities with branding that is beautiful, strategic, and built to grow. We want you to feel proud of your online presence, confident in your brand story, and ready to connect and shine.
Whether you are starting fresh or giving your brand a well deserved refresh, we aim to make the process clear, collaborative, and even a little fun.
We are proud to support passionate entrepreneurs across Edmonton, St. Albert, Sherwood Park, Spruce Grove, and beyond.
If you’ve made it this far, we’d love to meet you.